Man, when I saw that "Juliet Romeo" tail number on a fancy corporate aircraft, I had to wonder... it reminded me of the Jack Roush thing at Oshkosh...
that's was some pretty bad comm, no? He couldn't remember to throw a clear MAYDAY in there somewhere. Or Declaring Emergency. Or "I'm making an off-field landing."
I guess you never know how you'll react in that moment, so I don't want to be too critical. I just hope I'll do it better when it happens to me.
On one hand, I agree with you. He sure sounded target-locked on the comms, just blurting out the same phrase several times.
But on the other hand: Aviate, Navigate, and then Communicate, in that order. If you are in a high-pressure emergency situation, and you've only got the brain processing power to do 2 of the 3, then I would argue that he did the right 2. It appears that he kept his aircraft flying, and navigated to a reasonably favorable stopping spot, all things considered. He didn't injure anyone other than himself, and it doesn't look like he damaged anything significant other than his aircraft (all due respect to that poor tree...)
So many of these types of incidents end up in stall/spin/serious injury/death, often due to a loss of focus on FLY then NAVIGATE
. The kid in the Cessna who killed everyone aboard just recently (http://www.liveatc.net/forums/atcaviation-audio-clips/n9926q-fatal-crash-at-ptk-6222013/);
the Jack Roush one that I alluded to above, and how many others... This guy - for whatever else he might have done wrong - managed to keep it flying and brought it to a stop upright, on the ground, and not through a wall into someone's living room.